Search Engine Optimization Blog

3 Pillars of SEO Competitive Analysis

Posted by on May 6, 2012 at 9:32 pm

Many who are eager to “get ahead” with their search engine optimization (SEO) program are typically consumed with the latest and greatest SEO techniques, how they are sure to work as well as fantasizing over their list of targeted keyword terms. Competitive analysis should also take a position of high importance. Don’t get me wrong, [...]

SEO Tips: 12 tips for hiring your SEO Company

Posted by on May 4, 2012 at 10:26 am

After you have been working with SEO in your own for some time, you have been trying for long to get higher ranking on search engines and it didn’t work! Or maybe it is working and you are already ranking well but SEO applies takes much of your time while you have other things to [...]

Yahoo Launches Marketing Dashboard for SMBs

Posted by on May 4, 2012 at 10:21 am

Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The Yahoo Marketing Dashboard provides a consolidated view of a business’s marketing results and reputation. The Yahoo Marketing Dashboard has four components: search engine and directory listings; online reputation management; campaign tracking; and site [...]

Building a Good Link Profile: Measure Twice, Cut Once

Posted by on April 26, 2012 at 1:24 pm

For whatever reason – whether it’s due to the website being brand new or having never been marketed for guys who are starting from scratch but they want rankings now, SEO is the hot topic. The best advice you can give these people is to be prudent. What is a Link Profile? It’s important to [...]

9 Pro Tips for Developing a Killer Internal Link Structure

Posted by on April 26, 2012 at 1:12 pm

Internal linking is the most overlooked and undervalued tactic in all of search engine optimisation (SEO). What many search marketers don’t realise is that you can often get just as much “SEO value” from internal links placed on high-value pages on your own site as you can from inbound links. Internal linking also promotes healthy [...]

10 SEO Metrics Every Company Needs to Measure Regularly

Posted by on April 26, 2012 at 12:52 pm

Your search engine optimisation strategies and results are developed over time, not overnight. But how do you measure and understand if the tactics you are using are being executed properly? Your SEO efforts are worth paying attention to on a regular basis because everyone looks at the organic side of search, and over 85% of [...]

How SEO software is changing the way we read and write

Posted by on April 19, 2012 at 10:09 am

Flustered pundits claim that blogging has changed writing forever, but they’re wrong. You know what has really changed writing? Google search. Thousands of internet puppies are writing “content” that is perfectly optimized to rise to the top of search rankings. Search engine optimization (SEO) has become its own art, a genre designed to make writing [...]

7 Ways to Use Visitor Intelligence in SEO & Marketing

Posted by on April 19, 2012 at 10:07 am

You’re a search engine optimization hero. You’ve done all of the requisite work to set-up and improve the health of your site’s SEO. You’ve got the balance right, so that your site isn’t over-optimized and free from risk of being penalized by the search engines. Things are humming. You’re ranking for your target keywords, you’ve [...]

7 Changes to Make in 2012 to Improve Your Small Business

Posted by on April 14, 2012 at 4:52 pm

Successful small businesses have to be agile. You need to be ready to make changes on the fly, and blow with the wind. If your target market is being fickle, you need to be able to not only identify how they’re changing but even anticipate those changes. In fact, change surrounds small businesses, especially today. [...]

How SEO & PPC Can Help Build Your Email Marketing List

Posted by on April 14, 2012 at 4:45 pm

The biggest driver of leads for the B2B marketer? Fifty-seven percent of those surveyed by BtoB Magazine said email marketing was the online channel that contributed the most qualified leads to their businesses, according to a recent eMarketer article. While social media and PPC (SEO was conspicuously missing from the survey) were also top lead [...]

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