Social Media Blog

How to use social media monitoring to keep tabs on your competition

Posted by on May 4, 2012 at 10:32 am

By now, most savvy companies have launched blogs, Twitter accounts and Facebook pages, mindful that actively engaging online audiences is essential to the survival of any business. But social media offers a major benefit that is too often ignored: the ability to monitor the online space to glean information about your customers, your competition, and [...]

How Can Social Media Help to Generate Leads?

Posted by on April 26, 2012 at 12:49 pm

While purchasing leads should form an important part of any lead generating strategy, utilising social media to build new contacts can also be potentially rewarding. Not only are a substantial number of prospective clients using social media, but creating a decent online presence requires minimal financial investment. Still not convinced? Well the facts certainly speak [...]

Olympic Social Network Joins World’s Athletes and Their Fans

Posted by on April 19, 2012 at 10:23 am

  Backdropped by the historic Tower Bridge, giant Olympic rings float on London The world’s foremost sporting event is embracing social media by creating its own social network. With just 100 days until the start of the 2012 Summer Olympic Games in London, the International Olympic Committee unveiled today the Olympic Athletes’ Hub, a website [...]

Social networking dos and don’ts

Posted by on April 19, 2012 at 10:15 am

These days it’s no longer a question of if a businesses should use social media. Companies large and small are now reaching customers this way. We asked some local businesses with social media experience to share some of their social media strategies. DO Post photos on Facebook: “A picture speaks a thousand words. I always [...]

5 Social Media Metrics That Matter Now

Posted by on April 14, 2012 at 4:53 pm

As your business gets more social-savvy, strengthen your metrics strategy. Here’s how. As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Back in the dawn of the social networking age, organizations relied almost solely on simple, standard metrics, such as the [...]

Google + Increases Business Tools

Posted by on April 14, 2012 at 4:25 pm

Data Indexing The good thing about Google + is that your data is indexed by Google– the leading search engine in the industry, and this happens rapidly, faster than your own website. By sharing personal info on Google +, people get a feeling of the kind of person you are and the kind you are [...]

Worldwide Social Media Usage Trends in 2012

Posted by on April 14, 2012 at 4:01 pm

There’s absolutely no doubt that social networks continue to play an increasingly important part in many people’s lives. EMarketer predicts there will be a massive 1.43 billion social network users in 2012, representing a 19.2 percent increase over 2011 figures. At some point we’re bound to reach a social media saturation point, but it doesn’t look like [...]

How to Master Your Social Media Swing

Posted by on April 4, 2012 at 9:15 am

Perfecting your social media strategy can be as difficult as mastering a golf swing like Jack Nicklaus’s (he set the “Golden” standard), but it doesn’t have to be. The trick to nailing down your social media strategy is engaging your fans. If there’s not an opportunity for users to talk to you, they’re not going [...]

Social media offers shelter from the storm

Posted by on March 17, 2012 at 5:01 am

Dexter —From the basement of a home in the path of a tornado Thursday, Tina Rice sent text messages to her husband and searched Twitter for weather updates. Her husband, Rich Bentley, 46, stuck in Kansas City’s airport, helped her through the storm by texting her back. Social media brought them closer in a terrifying [...]

How to Make Social Media Work For Your Business

Posted by on March 16, 2012 at 6:44 pm

A lot of businesses fail at social media. Even though you might have a presence on Twitter or Facebook, you still may not be considered “social.” If you don’t engage your customers – and fail to create two-way communication – what’s the point? You’re simply using social media as an advertising channel, not a relationship-builder. Social [...]

Google