By now, most savvy companies have launched blogs, Twitter accounts and Facebook pages, mindful that actively engaging online audiences is essential to the survival of any business. But social media offers a major benefit that is too often ignored: the ability to monitor the online space to glean information about your customers, your competition, and [...]
While purchasing leads should form an important part of any lead generating strategy, utilising social media to build new contacts can also be potentially rewarding. Not only are a substantial number of prospective clients using social media, but creating a decent online presence requires minimal financial investment. Still not convinced? Well the facts certainly speak [...]
Backdropped by the historic Tower Bridge, giant Olympic rings float on London The world’s foremost sporting event is embracing social media by creating its own social network. With just 100 days until the start of the 2012 Summer Olympic Games in London, the International Olympic Committee unveiled today the Olympic Athletes’ Hub, a website [...]
These days it’s no longer a question of if a businesses should use social media. Companies large and small are now reaching customers this way. We asked some local businesses with social media experience to share some of their social media strategies. DO Post photos on Facebook: “A picture speaks a thousand words. I always [...]
As your business gets more social-savvy, strengthen your metrics strategy. Here’s how. As businesses get more sophisticated in their use of social networking, so too are the metrics by which they measure social business ROI. Back in the dawn of the social networking age, organizations relied almost solely on simple, standard metrics, such as the [...]
Data Indexing The good thing about Google + is that your data is indexed by Google– the leading search engine in the industry, and this happens rapidly, faster than your own website. By sharing personal info on Google +, people get a feeling of the kind of person you are and the kind you are [...]
There’s absolutely no doubt that social networks continue to play an increasingly important part in many people’s lives. EMarketer predicts there will be a massive 1.43 billion social network users in 2012, representing a 19.2 percent increase over 2011 figures. At some point we’re bound to reach a social media saturation point, but it doesn’t look like [...]
Perfecting your social media strategy can be as difficult as mastering a golf swing like Jack Nicklaus’s (he set the “Golden” standard), but it doesn’t have to be. The trick to nailing down your social media strategy is engaging your fans. If there’s not an opportunity for users to talk to you, they’re not going [...]
Dexter —From the basement of a home in the path of a tornado Thursday, Tina Rice sent text messages to her husband and searched Twitter for weather updates. Her husband, Rich Bentley, 46, stuck in Kansas City’s airport, helped her through the storm by texting her back. Social media brought them closer in a terrifying [...]
A lot of businesses fail at social media. Even though you might have a presence on Twitter or Facebook, you still may not be considered “social.” If you don’t engage your customers – and fail to create two-way communication – what’s the point? You’re simply using social media as an advertising channel, not a relationship-builder. Social [...]